Discover New was a first of it's kind luxury showcase, in the Luxury Precinct of Chadstone Shopping Centre.
Shoppers and visitors were able to discover, uncover, and explore premium New Zealand brands from global icons such as Karen Walker and Kate Sylvester, and up-and-coming designer brands including Yu Mei, Ashley & Co, Meadowlark, Crywolf and Tailor Skin.
Made all the more exciting by the recent announcement of the Trans-Tasman bubble, Discover New showcased the deeply cool, considered and edgy design that New Zealanders bring to the world. The collective talents that were on show cemented New Zealand’s reputation as a design centre with ingenuity on a global stage.
With the creative vision led by renowned architecture firm, Warren and Mahoney, and brought to life by Dot Dot Dash, this Australian-first concept had New Zealand touch points across many aspects including the design, fit-out and furnishings. Curated edits from fashion, lifestyle, beauty, homewares and childrenswear were retailed in the space.
This retail experience offered a tactile glimpse into the window of contemporary and sustainability-led New Zealand design. Discover New allowed discerning shoppers to discover new brands and luxury design. Visitors were able to purchase products in store or online, with a number of ranges available in Australia for the first time.
Karen Walker, Kate Sylvester, JHL by Juliette Hogan, Twenty-Seven Names, Yu Mei, Meadowlark, Crywolf, Nature Baby, Bobux, Wallace Cotton, Blunt, Città, Ashley & Co, Ao Skincare, Antipodes, Tailor Skin, Me Today, Mindful Fashion NZ.
CHADSTONE SHOPPING CENTRE
6 – 23 MAY 2021.
Discover New is now closed, but you can still explore the brands online.